All Stories

  1. Service work, gender, and well-being: the role of customer behaviour in shaping the experiences of female drivers

    Article • Journal of Services Marketing, February 2026, Emerald

    Dr. Felix Orole, Emmanuel Mogaji

  2. Reimagining transformative services in unregulated markets: conceptualising inclusive service provision in informal and developing country contexts

    Article • Journal of Services Marketing, November 2025, Emerald

    Emmanuel Mogaji

  3. Generative AI in banking: empirical insights on integration, challenges and opportunities in a regulated industry

    Article • International Journal of Bank Marketing, December 2024, Emerald

    Emmanuel Mogaji

  4. Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals

    Article • International Journal of Bank Marketing, January 2024, Emerald

    Emmanuel Mogaji