What is it about?

This article explores how everyday services—such as healthcare, education, and transportation—can improve people’s lives, especially in places where government oversight is weak or absent. While much research assumes services operate in well-regulated environments, many developing countries face informal, unregulated markets where vulnerable groups often struggle to access quality and inclusive services. To address this gap, the article introduces a new 2×2 matrix that categorises service contexts based on levels of regulation and national development. It identifies “informal frontiers”—unregulated services in developing countries—as a particularly overlooked area in service research. The article then presents a new framework to help researchers, policymakers, and service providers rethink how services can be made more inclusive and impactful in these challenging environments by drawing on local strengths, community-based innovations, and practical solutions beyond traditional regulations.

Featured Image

Read the Original

This page is a summary of: Reimagining transformative services in unregulated markets: conceptualising inclusive service provision in informal and developing country contexts, Journal of Services Marketing, November 2025, Emerald,
DOI: 10.1108/jsm-01-2025-0008.
You can read the full text:

Read

Contributors

The following have contributed to this page