All Stories

  1. Embedding SDGs in consumer practices: moving beyond responsibilizing individuals

    Article • October 2025, Edward Elgar Publishing

    Dr Claudia Gonzalez-Arcos

  2. Degrowth and the Future of Marketing (Marketing Theory Special Issue)

    Article • Marketing Theory, July 2025, SAGE Publications

    Dr Alison M Joubert, Dr Claudia Gonzalez-Arcos

  3. The Effect of Self‐Concept Components on Sustainable Food Choice

    Article • Business Strategy and the Environment, June 2025, Wiley

    Dr Claudia Gonzalez-Arcos

  4. Brand purpose: a literature review and BEING implementation framework

    Article • Journal of Product & Brand Management, September 2024, Emerald

    Dr Claudia Gonzalez-Arcos

  5. Fostering sustainable investments through micro-investing platforms

    Article • Scientific Reports, December 2023, Springer Science + Business Media

    Dr Claudia Gonzalez-Arcos

  6. No More Plastic Bags: Overcoming Consumer Resistance to Sustainability Regulation

    Article • NIM Marketing Intelligence Review, April 2022, De Gruyter

    Dr Claudia Gonzalez-Arcos

  7. Commentary: the unintended consequences of digital service technologies

    Article • Journal of Services Marketing, December 2021, Emerald

    Dr Claudia Gonzalez-Arcos

  8. Branding’s academic–practitioner gap: managers’ views

    Article • Journal of Product & Brand Management, June 2021, Emerald

    Dr Claudia Gonzalez-Arcos

  9. Understanding Consumer Resistance to Plastic Bans

    Article • Journal of Marketing, April 2021, SAGE Publications

    Daiane Scaraboto, Dr Alison M Joubert, Dr Claudia Gonzalez-Arcos

  10. Embracing brand complexity: conceptualising and understanding the broad brand concept

    Article • University of Queensland Library

    Dr Claudia Gonzalez-Arcos