All Stories

  1. Influselling as a new retail format: How Influencer culture transforms buyer-seller relationships

    Article • Journal of Retailing, August 2026, Elsevier

    Dr Claudia Gonzalez-Arcos

  2. Navigating circular economy adoption: a service ecosystem perspective

    Article • Journal of Service Management, December 2025, Emerald

    Dr Claudia Gonzalez-Arcos

  3. Embedding SDGs in consumer practices: moving beyond responsibilizing individuals

    Article • October 2025, Edward Elgar Publishing

    Dr Claudia Gonzalez-Arcos

  4. User Beware! The Dark Side of Digital Technologies

    Article • October 2025, Emerald

    Dr Claudia Gonzalez-Arcos

  5. Degrowth and the Future of Marketing (Marketing Theory Special Issue)

    Article • Marketing Theory, July 2025, SAGE Publications

    Dr Alison M Joubert, Dr Claudia Gonzalez-Arcos

  6. The Effect of Self‐Concept Components on Sustainable Food Choice

    Article • Business Strategy and the Environment, June 2025, Wiley

    Dr Claudia Gonzalez-Arcos

  7. Brand purpose: a literature review and BEING implementation framework

    Article • Journal of Product & Brand Management, September 2024, Emerald

    Dr Claudia Gonzalez-Arcos

  8. Fostering sustainable investments through micro-investing platforms

    Article • Scientific Reports, December 2023, Springer Science + Business Media

    Dr Claudia Gonzalez-Arcos

  9. No More Plastic Bags: Overcoming Consumer Resistance to Sustainability Regulation

    Article • NIM Marketing Intelligence Review, April 2022, De Gruyter

    Dr Claudia Gonzalez-Arcos

  10. Empowering Investors: Sustainable Consumption through Micro-Investment Platforms: An Abstract

    Article • January 2022, Springer Science + Business Media

    Dr Claudia Gonzalez-Arcos

  11. The Effectiveness of Donation Promises in Charity Auctions as a Cause-Related Marketing Strategy: An Abstract

    Article • January 2022, Springer Science + Business Media

    Dr Claudia Gonzalez-Arcos

  12. Commentary: the unintended consequences of digital service technologies

    Article • Journal of Services Marketing, December 2021, Emerald

    Dr Claudia Gonzalez-Arcos

  13. Branding’s academic–practitioner gap: managers’ views

    Article • Journal of Product & Brand Management, June 2021, Emerald

    Dr Claudia Gonzalez-Arcos

  14. Understanding Consumer Resistance to Plastic Bans

    Article • Journal of Marketing, April 2021, SAGE Publications

    Daiane Scaraboto, Dr Alison M Joubert, Dr Claudia Gonzalez-Arcos

  15. Brand Architecture Challenges in the Digital Age in the Context of a Broad Brand: An Abstract

    Article • January 2020, Springer Science + Business Media

    Dr Claudia Gonzalez-Arcos

  16. Embracing brand complexity: conceptualising and understanding the broad brand concept

    Article • University of Queensland Library

    Dr Claudia Gonzalez-Arcos