All Stories

  1. The Routledge Handbook of Regenerative Tourism

    Article • May 2025, Taylor & Francis

    Caroline S.L. Tan

  2. Carbon Neutrality

    Article • January 2025, SAGE Publications

    Caroline S.L. Tan

  3. The Influence of Food Safety Perception on Domestic Tourism in Japan

    Article • January 2025, Springer Science + Business Media

    Caroline S.L. Tan

  4. Examining the influence of functional value, social value and emotional value on purchase intention for tires in Japan

    Article • Journal of Asia Business Studies, February 2024, Emerald

    Caroline S.L. Tan

  5. A study on factors affecting Japanese consumer’s behavior toward 5G smartphone purchase

    Article • Journal of Asia Business Studies, February 2024, Emerald

    Caroline S.L. Tan

  6. Bonding Over a Pint Online: Be Easy Brewing

    Article • January 2024, SAGE Publications

    Caroline S.L. Tan

  7. When Ethical Meets Ramen: Noodle Stand Tokyo

    Article • January 2024, SAGE Publications

    Caroline S.L. Tan

  8. All by myself: examining social media’s effect on social withdrawal and the mediating roles of moral disengagement and cyberaggression

    Article • European Journal of Marketing, October 2023, Emerald

    Caroline S.L. Tan

  9. The times they are a-changing: examining the effects of luxury brand activism on political consumerism and eWOM

    Article • Journal of Strategic Marketing, July 2023, Taylor & Francis

    Caroline S.L. Tan

  10. Social Media Honeycomb Framework

    Article • January 2023, SAGE Publications

    Caroline S.L. Tan

  11. Once Upon a Time: Transmedia Storytelling With Social Media for the Ludesco Festival

    Article • January 2023, SAGE Publications

    Caroline S.L. Tan

  12. Exploring Consumer Boycott Intention towards Corporate Sustainable Business Practices

    Article • January 2023, Springer Science + Business Media

    Caroline S.L. Tan

  13. Impact of Japanese travelers’ psychographics on domestic travel intention during the COVID-19 pandemic

    Article • Journal Of Vacation Marketing, August 2022, SAGE Publications

    Caroline S.L. Tan

  14. The impact of LinkedIn posts on employer brand perception and the mediating effects of employer attractiveness and corporate reputation

    Article • Journal of Advances in Management Research, April 2022, Emerald

    Caroline S.L. Tan

  15. Are We Teaching Enough? A Literature Review on Sustainable Tourism Events and the Implications for Japanese Higher Education

    Article • Journal of Hospitality & Tourism Education, September 2021, Taylor & Francis

    Caroline S.L. Tan

  16. Is this mine? Psychological ownership and the social media follower

    Article • International Journal of Advertising and Marketing to Children, July 2021, Emerald

    Caroline S.L. Tan

  17. Gamifying OTT: a study on consumer attitudes toward game elements and OTT media service provider brands in gamification

    Article • International Journal of Advertising and Marketing to Children, June 2021, Emerald

    Caroline S.L. Tan

  18. Building Online Engagement and Brand Experience: The UEFA Academy

    Article • January 2021, SAGE Publications

    Caroline S.L. Tan

  19. Blue Shears: Bespoke Tailoring in the Face of the COVID-19 Pandemic

    Article • January 2021, Bloomsbury Academic

    Caroline S.L. Tan

  20. B2B Organization’s LinkedIn Branding and Marketing Communications: An Exploratory Study of IT Service Companies

    Article • Journal of Marketing Development and Competitiveness, December 2020, North American Business Press

    Caroline S.L. Tan

  21. DOES LUXURY REALLY CARE? HOW CAUSE RELATED MARKETING SHAPES BRAND PERCEPTION AND PURCHASE INTENTION IN THE JAPANESE LUXURY MARKET

    Article • July 2016, Global Alliance of Marketing and Management Associations

    Caroline S.L. Tan

  22. We Need to Look Cute! But Is It Really Effective?

    Article • January 2016, IGI Global

    Caroline S.L. Tan

  23. Humanizing Twitter in Retail: How Lawson, a Convenience Store Chain in Japan Fused Cute Culture and Social Media

    Article • Journal of Economics Business and Management, January 2013, EJournal Publishing

    Caroline S.L. Tan