What is it about?
Psychological ownership (PO) exists towards products. This study examines PO experienced by social media followers toward both social media influencers and products in the follower-influencer relationship
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This page is a summary of: Is this mine? Psychological ownership and the social media follower, International Journal of Advertising and Marketing to Children, July 2021, Emerald,
DOI: 10.1108/yc-11-2020-1256.
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