What is it about?
This study looks at examining tire purchase intention from the lens of Theory of Consumption Values.
Featured Image
Read the Original
This page is a summary of: Examining the influence of functional value, social value and emotional value on purchase intention for tires in Japan, Journal of Asia Business Studies, February 2024, Emerald,
DOI: 10.1108/jabs-01-2023-0007.
You can read the full text:
Contributors
The following have contributed to this page
