All Stories

  1. The role of strong ties in empowering women entrepreneurs in collectivist contexts

    Article • International Journal of Gender and Entrepreneurship, February 2023, Emerald

    Bronwyn Wood

  2. Reformulating the empowerment process through women entrepreneurship in a collective context

    Article • International Journal of Entrepreneurial Behaviour & Research, May 2022, Emerald

    Bronwyn Wood

  3. Political advertising and voting behaviour in a nascent democracy

    Article • Journal of Islamic Marketing, September 2019, Emerald

    Bronwyn Wood

  4. Halal Service Provision—Understated, But not Undervalued

    Article • May 2019, Taylor & Francis

    Bronwyn Wood

  5. The transparency of Islamic hotels: “Nice Islam” and the “self-orientalizing” of Muslims

    Article • International Journal of Tourism Research, April 2018, Wiley

    Dr Omar Al Serhan, Bronwyn Wood

  6. Towards a theory on the place of goods and services in Islamic marketing

    Article • International Journal of Islamic Marketing and Branding, January 2018, Inderscience Publishers

    Bronwyn Wood

  7. Imperatives for research designs with Muslim women

    Article • Marketing Intelligence & Planning, February 2017, Emerald

    Bronwyn Wood

  8. Talent Management in Multinational Companies in Tunisia

    Article • January 2017, IGI Global

    Bronwyn Wood

  9. The absorptive capacity as a key success factor in international strategic alliances: a study of Tunisian firms

    Article • J for International Business and Entrepreneurship Development, January 2017, Inderscience Publishers

    Bronwyn Wood

  10. The advertising standardisation debate revisited

    Article • Journal of Islamic Marketing, March 2016, Emerald

    Bronwyn Wood

  11. Theories of Islamic marketing

    Article • International Journal of Islamic Marketing and Branding, January 2016, Inderscience Publishers

    Bronwyn Wood

  12. Transformation as reversion to fitrah: Muslim Māori women's self-transformation through reflexive consumption

    Article • Journal of Business Research, January 2016, Elsevier

    Djavlonbek Kadirov, Bronwyn Wood

  13. How to Measure Tacit Knowledge: The V.R.I.N Model’s Method

    Article • Knowledge Management An International Journal, January 2016, Common Ground Publishing

    Bronwyn Wood

  14. Expressing herself through brands: the Arab woman’s perspective

    Article • Journal of Research in Marketing and Entrepreneurship, July 2015, Emerald

    Dr Omar Al Serhan, Bronwyn Wood

  15. Islamic marketing and branding: thinking outside the box

    Article • International Journal of Islamic Marketing and Branding, January 2015, Inderscience Publishers

    Bronwyn Wood

  16. International human resource management: implications for multinational corporations operating in the Arab Middle East

    Article • International Journal of Human Resources Development and Management, January 2015, Inderscience Publishers

    Bronwyn Wood

  17. Islamic marketing and conventional marketing theory: a brief case study of marketing what Muslim women wear

    Article • International Journal of Teaching and Case Studies, January 2013, Inderscience Publishers

    Bronwyn Wood