All Stories

  1. Towards a Theory of Marketing Systems as the Public Good
  2. Tackling the Subaltern Quandary
  3. The impact of linguistic proximity and diglossia on brand name and slogan extension tendencies in the Turkish, Russian and Arabic contexts
  4. Transformation as reversion to fitrah: Muslim Māori women's self-transformation through reflexive consumption
  5. Thought Piece The phenomenon of participating: From apart to win, to playing a part
  6. Investigating Chrematistics in Marketing Systems
  7. Private labelsain’t bona fide! Perceived authenticity and willingness to pay a price premium for national brands over private labels
  8. Islamic marketing as macromarketing
  9. Wisdom as Excellence in Commitment to the Humanistic Marketing Practice Paradigm
  10. Social systems, social provisioning, and marketing's purpose
  11. Authenticity
  12. Neo-structuralist analysis of green-marketing discourse: interpreting hybrid car manufacturers and consumers
  13. Macro-Systems Role of Marketing
  14. Symbolism in Marketing Systems
  15. Future marketing: dialectics of post-industrial development
  16. Towards post-industrial marketing: marketplace wisdom
  17. Customers of place: exploring interregional migrant collectivities
  18. Wisdom as Excellence in Commitment to the Humanistic Marketing Practice Paradigm