All Stories

  1. Does Virtual Reality Foster On-Site Visit Intentions?

    Article • Tourism and Hospitality, June 2026, MDPI AG

    Professor W.M. To, Billy Yu

  2. Modeling of Greenhouse Gases Emissions from Hong Kong’s Air Transport Industry: 2011 to 2030

    Article • Gases, August 2025, MDPI AG

    Professor W.M. To, Billy Yu

  3. Artificial Intelligence Research in Tourism and Hospitality Journals

    Article • Tourism and Hospitality, April 2025, MDPI AG

    Professor W.M. To, Billy Yu

  4. Deep learning application for marketing engagement – its thematic evolution

    Article • Journal of Research in Interactive Marketing, December 2024, Emerald

    Billy Yu

  5. Finding drugs like finding herbs in stone-age, but with AI

    Article • Royal Society Open Science, October 2024, Royal Society Publishing

    Billy Yu

  6. Impact of difficult coworkers on employees' turnover intention: the mediating roles of POS and AC

    Article • Asia-Pacific Journal of Business Administration, April 2023, Emerald

    Professor W.M. To, Billy Yu

  7. The new marketing arena, with AI

    Article • January 2023, Springer Science + Business Media

    Billy Yu

  8. Effects of Difficult Coworkers on Employees’ Responses in Macao’s Public Organizations

    Article • Administrative Sciences, December 2021, MDPI AG

    Professor W.M. To, Billy Yu

  9. How likely customers could follow marketers' directives?

    Article • Journal of Research in Interactive Marketing, December 2021, Emerald

    Billy Yu

  10. The Effects of Difficult Co-Workers on Employee Attitudinal Responses and Intention to Leave

    Article • SAGE Open, April 2021, SAGE Publications

    Professor W.M. To, Billy Yu

  11. Rise in higher education researchers and academic publications

    Article • Emerald Open Research, January 2020, Emerald

    Professor W.M. To, Billy Yu

  12. Rise in higher education researchers and academic publications

    Article • Emerald Open Research, January 2020, Emerald

    Professor W.M. To, Billy Yu

  13. How quality management system components lead to improvement in service organizations

    Article • Administrative Sciences, November 2018, MDPI AG

    Professor W.M. To, Billy Yu

  14. Urban temperature trend in Hong Kong

    Article • Advances in Atmospheric Sciences, November 2016, Springer Science + Business Media

    Professor W.M. To, Billy Yu

  15. Management commitment to internal marketing

    Article • International Journal of Hospitality Management, February 2015, Elsevier

    Professor W.M. To, Billy Yu

  16. The effect of internal information generation and dissemination on casino employee work related behaviors

    Article • International Journal of Hospitality Management, June 2013, Elsevier

    Professor W.M. To, Billy Yu

  17. Team attributes and performance of operational service teams: An empirical taxonomy development

    Article • International Journal of Production Economics, March 2013, Elsevier

    Professor W.M. To, Billy Yu

  18. Quality management framework

    Article • Management Decision, March 2012, Emerald

    Billy Yu, Professor W.M. To

  19. Benefits of implementing management system standards

    Article • The TQM Journal, January 2012, Emerald

    Professor W.M. To, Billy Yu

  20. Recruitment and training are critical to service performance

    Article • The International Journal of Human Resource Management, August 2011, Taylor & Francis

    Professor W.M. To, Billy Yu

  21. ISO 9001:2000 implementation in the public sector: A survey in Macao SAR

    Article • The TQM Journal, January 2011, Emerald

    Professor W.M. To, Billy Yu

  22. Online product review on manufacturer sites

    Article • July 2010, Institute of Electrical & Electronics Engineers (IEEE)

    Billy Yu

  23. The implementation and performance outcomes of ISO 9000 in service organizations

    Article • International Journal of Quality & Reliability Management, July 2009, Emerald

    Professor W.M. To, Billy Yu

  24. The role of information quality in TAM for product review on bulletin board

    Article • January 2009, Institute of Electrical & Electronics Engineers (IEEE)

    Billy Yu

  25. Effects of control mechanisms on positive organizational change

    Article • Journal of Organizational Change Management, May 2008, Emerald

    Professor W.M. To, Billy Yu