All Stories

  1. Applying the omnichannel social marketing model through stages of change (OSMM) to foster saving behaviors

    Article • Journal of Social Marketing, August 2026, Emerald

    Beatriz Casais

  2. google ads versus facebook ads

    Article • January 2021, IGI Global

    Beatriz Casais

  3. Online communication of accessibility conditions in touristic spots: the design–communication gap in Porto destination

    Article • Journal of Hospitality and Tourism Technology, December 2020, Emerald

    Beatriz Casais

  4. Co-creating innovation by Airbnb.

    Article • Journal of Hospitality and Tourism Management, March 2020, Elsevier

    Beatriz Casais

  5. Content Analysis for Facebook and Instagram

    Article • January 2020, IGI Global

    Beatriz Casais

  6. Mobile Apps in Tourism

    Article • January 2020, IGI Global

    Beatriz Casais

  7. International Search Engine Optimization

    Article • January 2020, IGI Global

    Beatriz Casais

  8. e-commerce share in social media

    Article • January 2020, IGI Global

    Beatriz Casais

  9. Chatbots acceptance

    Article • November 2019, Springer Science + Business Media

    Beatriz Casais

  10. Partnerships between international business consultancy

    Article • Review of International Business and Strategy, November 2019, Emerald

    Beatriz Casais

  11. Residents co-creation city brand

    Article • Place Branding and Public Diplomacy, July 2019, Springer Science + Business Media

    Beatriz Casais

  12. Tourism Shopping in department stores

    Article • European Journal of Tourism Hospitality and Recreation, May 2019, De Gruyter

    Beatriz Casais

  13. UGC in pictures about restaurants

    Article • Journal of Hospitality and Tourism Technology, March 2019, Emerald

    Beatriz Casais

  14. CSR and country of origin

    Article • World Review of Entrepreneurship Management and Sustainable Development, January 2019, Inderscience Publishers

    Beatriz Casais

  15. Corporate hypocrisy: social responsibility a corporate crisis

    Article • World Review of Entrepreneurship Management and Sustainable Development, January 2019, Inderscience Publishers

    Beatriz Casais

  16. Social Marketing for the Reduction of Tax Evasion: The Case of Electronic Invoicing in Portugal

    Article • January 2019, Springer Science + Business Media

    Beatriz Casais, Joao Proenca

  17. Loyalty in fundraising

    Article • Social Sciences, December 2018, MDPI AG

    Beatriz Casais

  18. Social Marketing Prevention of HIV/AIDS

    Article • November 2018, Springer Science + Business Media

    Beatriz Casais, Joao Proenca

  19. The effect of threat appeals in social marketing

    Article • International Review on Public and Nonprofit Marketing, November 2018, Springer Science + Business Media

    Beatriz Casais

  20. Social advertisements for public health and epidemic dynamics

    Article • Journal of Social Marketing, October 2018, Emerald

    Joao Proenca, Beatriz Casais

  21. The application of the Triple Helix in rural entrepreneurship

    Article • International Journal of Entrepreneurial Behavior & Research, June 2018, Emerald

    Beatriz Casais

  22. A Model to Classify Social Advertisements in Positive or Negative Appeals

    Article • January 2015, Springer Science + Business Media

    Beatriz Casais

  23. A Model to Classify Television Social Advertisements According to the Use of Positive or Negative Appeals

    Article • November 2014, Springer Science + Business Media

    Joao Proenca, Beatriz Casais

  24. Inhibitions and Implications Associated With Celebrity Participation in Health-Related Social Marketing: An Exploratory Research Focused on HIV Prevention in Portugal

    Article • Health Marketing Quarterly, July 2012, Taylor & Francis

    Joao Proenca, Beatriz Casais