What is it about?
The paper explains how social advertisements follow the trend of epidemic dynamic, by the target and the message
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Why is it important?
The paper shows a reactive response of social advertisements to epidemic dynamics.
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This page is a summary of: Social advertisements for public health and epidemic dynamics, Journal of Social Marketing, October 2018, Emerald,
DOI: 10.1108/jsocm-07-2014-0049.
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