All Stories

  1. Marketing channel evolution: From contactual efficiency to brand value co-creation and appropriation within the platform enterprise
  2. Performance implications of store format diversification for international retailers
  3. Loneliness as impetus, isolation as inertia: Reporting cheating peers in business school
  4. Understanding Emerging Adults’ National Attachments and Their Reactions to Athlete Activism
  5. Performance of International Retailers: Empirical Evidence of an S-Curve Relationship
  6. Who Shall Lead Us? How Cultural Values and Ethical Ideologies Guide Young Marketers’ Evaluations of the Transformational Manager–Leader