All Stories

  1. Marketing channel evolution: From contactual efficiency to brand value co-creation and appropriation within the platform enterprise

    Article • Journal of Marketing Channels, August 2019, Taylor & Francis

    Boryana Dimitrova, B Smith

  2. Performance implications of store format diversification for international retailers

    Article • Journal of Marketing Channels, August 2019, Taylor & Francis

    Boryana Dimitrova, B Smith

  3. Performance of International Retailers: Empirical Evidence of an S-Curve Relationship

    Article • Journal of Global Marketing, March 2019, Taylor & Francis

    Boryana Dimitrova, B Smith

  4. Retail internationalization: A review and directions for future research

    Article • Journal of Marketing Channels, April 2018, Taylor & Francis

    Boryana Dimitrova

  5. When and how country reputation stimulates export volume

    Article • International Marketing Review, May 2017, Emerald

    Boryana Dimitrova

  6. The impact of national cultural values on retail structure

    Article • International Marketing Review, November 2016, Emerald

    Boryana Dimitrova