All Stories

  1. Home owners' reliance on the interiors of their homes to distinguish themselves from others

    Article • International Journal of Consumer Studies, June 2015, Wiley

    Professor Aletta Catharina Erasmus

  2. Consumers’ preferences for eco-friendly appliances in an emerging market context

    Article • International Journal of Consumer Studies, July 2014, Wiley

    Professor Aletta Catharina Erasmus, Dr Nadine Cynthia Sonnenberg

  3. The importance of responsible fresh produce consumption in households

    Article • International Journal of Consumer Studies, July 2014, Wiley

    Professor Aletta Catharina Erasmus

  4. Consumers' knowledge of textile label information: an exploratory investigation

    Article • International Journal of Consumer Studies, August 2013, Wiley

    Professor Aletta Catharina Erasmus, Professor Daleen M Van der Merwe

  5. IJCS special regional issue on Africa

    Article • International Journal of Consumer Studies, June 2012, Wiley

    Professor Aletta Catharina Erasmus

  6. Consumers' preferences for private and national brand food products

    Article • International Journal of Consumer Studies, June 2012, Wiley

    Professor Aletta Catharina Erasmus, Professor Daleen M Van der Merwe

  7. The power of food images to communicate important information to consumers

    Article • International Journal of Consumer Studies, June 2012, Wiley

    Professor Aletta Catharina Erasmus

  8. Female customers' expectation of the service offering and their perception of the service quality in an emerging clothing market

    Article • International Journal of Consumer Studies, November 2011, Wiley

    Professor Aletta Catharina Erasmus

  9. Significance of environmental sustainability issues in consumers' choice of major household appliances in South Africa

    Article • International Journal of Consumer Studies, February 2011, Wiley

    Professor Aletta Catharina Erasmus, Dr Nadine Cynthia Sonnenberg

  10. Idiosyncratic use of credit facilities by consumers in an emerging economy

    Article • International Journal of Consumer Studies, November 2010, Wiley

    Professor Aletta Catharina Erasmus

  11. Customer service in appliance sales departments of selected prominent retail outlets: store manager, sales personnel and customer perspectives

    Article • Journal of Family Ecology and Consumer Sciences / Tydskrif vir Gesinsekologie en Verbruikerswetenskappe, April 2010, African Journals Online (AJOL)

    Professor Aletta Catharina Erasmus

  12. An exploratory investigation into the role of extrinsic factors in consumer decision-making for interior soft furnishings

    Article • Journal of Family Ecology and Consumer Sciences / Tydskrif vir Gesinsekologie en Verbruikerswetenskappe, March 2010, African Journals Online (AJOL)

    Professor Aletta Catharina Erasmus

  13. The paradox of progress: inexperienced consumers’ choice of major household appliances

    Article • Journal of Family Ecology and Consumer Sciences / Tydskrif vir Gesinsekologie en Verbruikerswetenskappe, March 2010, African Journals Online (AJOL)

    Professor Aletta Catharina Erasmus

  14. Consumers’ use of and satisfaction with store cards

    Article • Journal of Family Ecology and Consumer Sciences / Tydskrif vir Gesinsekologie en Verbruikerswetenskappe, March 2010, African Journals Online (AJOL)

    Professor Aletta Catharina Erasmus

  15. An exploratory investigation into the role of extrinsic factors in consumer decision-making for interior soft furnishings

    Article • Journal of Family Ecology and Consumer Sciences / Tydskrif vir Gesinsekologie en Verbruikerswetenskappe, March 2010, African Journals Online (AJOL)

    Professor Aletta Catharina Erasmus

  16. Elicitation and generation of a script for the acquisition of household appliances within a consumer decision-making context

    Article • Journal of Family Ecology and Consumer Sciences / Tydskrif vir Gesinsekologie en Verbruikerswetenskappe, March 2010, African Journals Online (AJOL)

    Professor Aletta Catharina Erasmus

  17. A procedure for the elicitation of a script for the acquisition of household appliances within a consumer decision-making context

    Article • Journal of Family Ecology and Consumer Sciences / Tydskrif vir Gesinsekologie en Verbruikerswetenskappe, March 2010, African Journals Online (AJOL)

    Professor Aletta Catharina Erasmus

  18. The potential of a script to portray the acquisition of major household appliances in consumer behaviour research

    Article • Journal of Family Ecology and Consumer Sciences / Tydskrif vir Gesinsekologie en Verbruikerswetenskappe, March 2010, African Journals Online (AJOL)

    Professor Aletta Catharina Erasmus

  19. The complex role of a salesperson in an appliance sales context

    Article • Journal of Family Ecology and Consumer Sciences / Tydskrif vir Gesinsekologie en Verbruikerswetenskappe, March 2010, African Journals Online (AJOL)

    Professor Aletta Catharina Erasmus

  20. South African consumers' opinions and consumption of soy and soy products

    Article • International Journal of Consumer Studies, July 2009, Wiley

    Professor Aletta Catharina Erasmus

  21. Customers' judgment of the customer service in appliance sales departments in an emerging economy

    Article • International Journal of Consumer Studies, November 2008, Wiley

    Professor Aletta Catharina Erasmus