What is it about?

The study investigates consumers consumption of a basic commodity and the consequences of unthoughtful purchase and consumption practices.

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Why is it important?

Even in terms of the most basic commodities, consumers can make a contribution to curb waste and to optimise our products and resources.

Perspectives

An inspiration for further research: particularly qualitative studies that could expand on the quantitative findings.

Professor Aletta Catharina Erasmus
University of Pretoria

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This page is a summary of: Status consciousness and knowledge as potential impediments of households' sustainable consumption practices of fresh produce amidst times of climate change, International Journal of Consumer Studies, July 2014, Wiley,
DOI: 10.1111/ijcs.12111.
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