All Stories

  1. Understanding customer grief in brand relationships

    Article • Journal of Business Research, January 2026, Elsevier

    Adele Berndt

  2. Exploring the digital detox journey among generation Y Instagram users

    Article • Information Technology and People, July 2025, Emerald

    Adele Berndt

  3. The reward crowdfunding campaign management process: an engagement perspective

    Article • International Journal of Entrepreneurial Behavior & Research, December 2023, Emerald

    Adele Berndt

  4. The brand persona of a football manager – the case of Arsène Wenger

    Article • International Journal of Sports Marketing and Sponsorship, July 2021, Emerald

    Adele Berndt

  5. Breakfast gone bad!!

    Article • Emerald Emerging Markets Case Studies, November 2019, Emerald

    Adele Berndt

  6. Institutional limits to service dominant logic and servitisation in innovation efforts in newspapers

    Article • Journal of Media Business Studies, July 2017, Taylor & Francis

    Adele Berndt