What is it about?
Football managers can be an important contributor to the club brand. This study focuses on how a football manager (as a human brand) constructs his brand.
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This page is a summary of: The brand persona of a football manager – the case of Arsène Wenger, International Journal of Sports Marketing and Sponsorship, July 2021, Emerald,
DOI: 10.1108/ijsms-01-2021-0018.
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