How to prepare a marketing plan for a company commercialising water solar heaters

What is it about?

This case deals with the events surrounding the sales patterns and the marketing practices at a firm that commercializes clean energy equipment, specifically, solar water boilers. Ren-Er Co was founded by Mr Vega and Mr Flores two year ago in a mid-sized city close to Mexico City. At first everything seemed to be going well but as time went by, sales were not reaching the stated objective. In a meeting called by Mr Vega to address this issue many ideas were delivered. Above all, Mr Vega had to collect all relevant information to design a feasible marketing plan that allows the firm to revamp its precarious competitive position. He needed to convince Mr Flores, his partner, to continue operations instead of getting out of the market.

Featured Image

Why is it important?

Renewable Energy Technologies (RETs) are at the heart of climate change mitigation but their difussion in society is still very limited. We need to foster RET adoption to become greener consumers

Perspectives