Bård Tronvoll
Hedmark University College
Professor, Business & Management
Norway
My co-authors include
Bo Edvardsson
Thorsten Gruber
Professor Michael Kleinaltenkamp
My Publications
Motivation: The missing driver for theorizing about resource integration
Marketing Theory
March 2018
Institutional logics matter when coordinating resource integration
Marketing Theory
May 2014
A new conceptualization of service innovation grounded in S‐D logic and service systems
International Journal of Quality and Service Sciences
March 2013
The enactment of socially embedded service systems: Fear and resourcing in the London B...
European Management Journal
October 2012
A dynamic model of customer complaining behaviour from the perspective of service‐domin...
European Journal of Marketing
February 2012
Service Systems as a Foundation for Resource Integration and Value Co-Creation
January 2012
Paradigms in service research
Journal of Service Management
October 2011
Complex service recovery processes: how to avoid triple deviation
Managing Service Quality
July 2011
Value Co-Creation and Value-in-Context: Understanding the Influence of Duality of Struc...
May 2011
Expanding understanding of service exchange and value co-creation: a social constructio...
Journal of the Academy of Marketing Science
April 2010
The ‘geographical affiliations’ in ‘top’ research journals of general marketing
Australasian Marketing Journal (AMJ)
September 2009
“Empirical characteristics” and “geocentricity” in “top” journals of logistics management
The International Journal of Logistics Management
November 2008
“Scientific identity” and “ethnocentricity” in top journals of logistics management
International Journal of Physical Distribution & Logistics Management
September 2008
Scientific identity of “top” research journals in the broader discipline of marketing
European Business Review
August 2008
An assessment of the empirical characteristics of top journals in services marketing
Managing Service Quality
May 2008
Empirical characteristics of “top” journals in mainstream marketing
Marketing Intelligence & Planning
March 2008
Scientific identity in top journals of services marketing: review and evaluation
International Journal of Service Industry Management
March 2008
Customer complaint behaviour from the perspective of the service‐dominant logic of mark...
Managing Service Quality
November 2007
“Ethnocentricity” in top journals of services management
Managing Service Quality
September 2007
Complainer characteristics when exit is closed
International Journal of Service Industry Management
March 2007
The Internet and City Tourists: A Study of Preferences for Information Sources in Trave...
January 2002
