Expanding understanding of service exchange and value co-creation: a social construction approach

  • Bo Edvardsson, Bård Tronvoll, Thorsten Gruber
  • Journal of the Academy of Marketing Science, April 2010, Springer Science + Business Media
  • DOI: 10.1007/s11747-010-0200-y

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http://dx.doi.org/10.1007/s11747-010-0200-y

The following have contributed to this page: Bård Tronvoll and Thorsten Gruber