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  1. Construyendo confianza de adentro hacia afuera: La interacción entre la marca empleadora y la reputación corporativa

    Article • Revista Internacional de Relaciones Públicas, July 2025, Revista Internacional de Relaciones Publicas

    Bárbara Castillo-Abdul

  2. Marketing, advertising, and branding in Fortnite: how do brands and companies connect today to audiences through the metaverse?

    Article • Cogent Social Sciences, February 2025, Taylor & Francis

    José María Herranz, Bárbara Castillo-Abdul

  3. Internal communication from a happiness management perspective: state-of-the-art and theoretical construction of a guide for its development

    Article • BMC Psychology, November 2024, Springer Science + Business Media

    Bárbara Castillo-Abdul

  4. Postcensura en streaming: Alienación política de millenials y centennials hacia las producciones audiovisuales

    Article • Convergencia Revista de Ciencias Sociales, August 2024, Convergencia Revista de Ciencias Sociales

    Bárbara Castillo-Abdul

  5. Lifestyle Eco-Influencers Advertising: Is Engagement Driven by Content or Fandom?

    Article • Comunicação e Sociedade, June 2024, University of Minho

    Bárbara Castillo-Abdul

  6. Iconographic-symbolic analysis model of Corporate Visual Identity (CVI): Application test on pharmaceutical companies in Spain

    Article • grafica, July 2023, Universitat Autonoma de Barcelona

    Bárbara Castillo-Abdul

  7. Owned media, influencer marketing, and unofficial brand ambassadors: differences between narratives, types of prescribers, and effects on interactions on Instagram

    Article • Humanities and Social Sciences Communications, June 2023, Springer Science + Business Media

    Bárbara Castillo-Abdul

  8. Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers

    Article • The Journal of Management Development, March 2023, Emerald

    Dr. Luis M. Romero-Rodriguez, Bárbara Castillo-Abdul

  9. Guest editorial: Digitalization of Corporate Communications: a multi-stakeholder approach

    Article • Corporate Communications An International Journal, March 2023, Emerald

    Bárbara Castillo-Abdul

  10. The Process of The Transfer of Hate Speech to Demonization and Social Polarization

    Article • Politics and Governance, February 2023, Cogitatio

    Bárbara Castillo-Abdul

  11. Corporate social responsibility communication of male luxury fashion brands: analysis on Instagram, Facebook and TikTok

    Article • Management Decision, December 2022, Emerald

    Dr. Luis M. Romero-Rodriguez, Bárbara Castillo-Abdul

  12. YouTubers y dietas milagros: la difusión de contenidos de salud entre 2020 y 2021

    Article • Revista Latina de Comunicación Social, August 2022, Revista Latina de Comunicacion Social (RLCS)

    Bárbara Castillo-Abdul

  13. YouTube: Salud y bienestar en la era del prosumidor . Análisis de vídeos de YouTube sobre dietas milagro

    Article • Anàlisi, July 2022, Universitat Autonoma de Barcelona

    Bárbara Castillo-Abdul

  14. Influencers With Intellectual Disability in Digital Society: An Opportunity to Advance in Social Inclusion

    Article • Media and Communication, February 2022, Cogitatio

    Bárbara Castillo-Abdul

  15. Promoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram

    Article • Media and Communication, February 2022, Cogitatio

    Bárbara Castillo-Abdul

  16. El engagement de participantes en MOOC (Massive Open Online Courses): Análisis del diseño instruccional y elementos alternativos

    Article • Bellaterra Journal of Teaching & Learning Language & Literature, December 2021, Universitat Autonoma de Barcelona

    Bárbara Castillo-Abdul

  17. Hola Followers! Content Analysis of YouTube Channels of Female Fashion Influencers in Spain and Ecuador

    Article • SAGE Open, October 2021, SAGE Publications

    Bárbara Castillo-Abdul

  18. Fake news de humor y sátira y actitudes hacia la política: análisis comparativo del realismo percibido y los sentimientos de eficacia, alienación y cinismo en estudiantes de comunicación

    Article • OBETS Revista de Ciencias Sociales, July 2021, Publicaciones Universidad de Alicante

    Bárbara Castillo-Abdul

  19. El «efecto ventrilocuo» en las agencias internacionales de noticias. Revisión teórica e incidencia en las nuevas formas de desinformación

    Article • Vivat Academia, May 2021, Forum Internacional de Comunicacion y Relaciones Publicas - FORUM XXI

    Bárbara Castillo-Abdul

  20. El «efecto ventrilocuo» en las agencias internacionales de noticias. Revisión teórica e incidencia en las nuevas formas de desinformación

    Article • Vivat Academia, May 2021, Forum Internacional de Comunicacion y Relaciones Publicas - FORUM XXI

    Bárbara Castillo-Abdul

  21. ‘How to Botox’ on YouTube: Influence and Beauty Procedures in the Era of User-Generated Content

    Article • International Journal of Environmental Research and Public Health, April 2021, MDPI AG

    Bárbara Castillo-Abdul, Daniela Jaramillo-Dent

  22. Influence and Relationship between Branded Content and the Social Media Consumer Interactions of the Luxury Fashion Brand Manolo Blahnik

    Article • Publications, March 2021, MDPI AG

    Bárbara Castillo-Abdul

  23. From the Immediacy of the Cybermedia to the Need for Slow Journalism: Experiences from Ibero-America

    Article • Journalism Practice, January 2021, Taylor & Francis

    Bárbara Castillo-Abdul

  24. Educomunicación y media literacy: Espacios de referencia en divulgación científica y académica en español

    Article • INDEX COMUNICACIÓN, November 2020, Universidad Rey Juan Carlos

    Bárbara Castillo-Abdul, Dr Ignacio Aguaded

  25. Impact of the MOOCx's conventional educational design

    Article • October 2020, ACM (Association for Computing Machinery)

    Bárbara Castillo-Abdul

  26. Competencia mediática en la Universidad: comparativa de niveles en cuatro países iberoamericanos

    Article • September 2020, EPI SCP (El Profesional de la Informacion)

    PhD Paloma Contreras-Pulido, Bárbara Castillo-Abdul

  27. Learning Leaders: Teachers or Youtubers? Participatory Culture and STEM Competencies in Italian Secondary School Students

    Article • Sustainability, September 2020, MDPI AG

    Bárbara Castillo-Abdul

  28. Kid influencers in Spain: understanding the themes they address and preteens' engagement with their YouTube channels

    Article • Heliyon, September 2020, Elsevier

    Bárbara Castillo-Abdul

  29. Sensing, smart and sustainable product analysis methodology through EEG evaluation.

    Article • IFAC-PapersOnLine, January 2019, Elsevier

    Bárbara Castillo-Abdul