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There was no evidence of work exploring the effects, repercussions, and possible dangers of uncontrolled brand exposure through Unofficial Brand Ambassadors
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This page is a summary of: Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers, The Journal of Management Development, March 2023, Emerald,
DOI: 10.1108/jmd-11-2022-0285.
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