What is it about?
Retail e-commerce is a very interesting field today. The study aims to determine a competitive strategy in order to be successful in this field. For this, he uses intuitionistic fuzzy decision making methods.
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Why is it important?
It includes evaluations for the right competitive strategy in a highly competitive industry.
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This page is a summary of: Competitive strategy selection in retail E-Commerce using IF AHP & TOPSIS methodology, Journal of Intelligent & Fuzzy Systems, September 2021, IOS Press,
DOI: 10.3233/jifs-202010.
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