Why Musicians Buy Gear: Exploring the Psychology and Culture of Musical Consumption

What is it about?

This chapter explores why musicians purchase musical gear, focusing on the psychological, cultural, and social factors that drive their consumption habits. It examines how buying instruments and equipment is often about more than functionality—musicians use these purchases to express their identities, connect with others in the music community, and explore their creative potential. The chapter also highlights how trends, marketing, and technological advancements influence what musicians buy and why. By providing a deeper understanding of these behaviours, the chapter sheds light on the broader relationship between consumption and creativity in the music world.

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Photo by Austin Prock on Unsplash

Photo by Austin Prock on Unsplash

Why is it important?

This chapter is unique in its detailed exploration of the consumption habits of musicians, focusing on how gear purchases go beyond practical needs to reflect identity, creativity, and social belonging. Unlike typical studies of consumer behaviour, this work highlights the cultural and psychological dimensions of musical equipment consumption. The research is timely as digital marketplaces, targeted marketing, and rapidly advancing technology have transformed how musicians engage with gear, amplifying trends like ‘Gear Acquisition Syndrome’ (G.A.S.). By examining the intersection of consumption and creativity, this chapter offers valuable insights for musicians, industry professionals, and scholars interested in the evolving relationship between tools and artistic expression.