Why Musicians Keep Buying Gear: Understanding the Drivers of Gear Acquisition Syndrome (G.A.S.)

What is it about?

This chapter delves into Gear Acquisition Syndrome (G.A.S.), a term used to describe the desire many musicians feel to constantly acquire new gear, like guitars, pedals, or amplifiers. It explores why musicians are drawn to buying more equipment than they might practically need, focusing on the psychological, social, and cultural factors behind these habits. The chapter highlights how G.A.S. can be driven by the search for creativity, inspiration, or the 'perfect' sound, as well as how online communities and marketing can influence these behaviours. By understanding G.A.S., the study provides insights into how musicians connect with their tools and their music.

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Photo by Austin Prock on Unsplash

Photo by Austin Prock on Unsplash

Why is it important?

This chapter is unique in offering an in-depth exploration of Gear Acquisition Syndrome (G.A.S.), a phenomenon often joked about in musician communities but rarely examined academically. By focusing on the psychological, social, and cultural dimensions of G.A.S., the study goes beyond surface-level observations to reveal how gear acquisition connects to creativity, identity, and community within music culture. The work is timely as digital marketplaces, social media, and influencer marketing have amplified the availability and visibility of gear, potentially intensifying G.A.S. Understanding these dynamics provides valuable insights for musicians, industry professionals, and researchers interested in the intersection of consumer behaviour and artistic expression.