Why Musicians Obsess Over Gear: Exploring the Roots of Gear Acquisition Syndrome (G.A.S.)

What is it about?

This chapter introduces Gear Acquisition Syndrome (G.A.S.), a term describing the obsession many musicians have with buying new instruments and equipment. Originally coined to describe guitarists’ constant desire for new gear, G.A.S. has become a broader cultural phenomenon. It explores how musicians' gear-buying habits reflect their search for creativity, individuality, and the perfect sound. By examining the social, psychological, and cultural aspects of G.A.S., the chapter provides a comprehensive understanding of how this phenomenon is shaped by factors like technology, online communities, and personal identity.

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Photo by Austin Prock on Unsplash

Photo by Austin Prock on Unsplash

Why is it important?

This work is unique in its detailed exploration of Gear Acquisition Syndrome (G.A.S.), a phenomenon that has been recognised informally among musicians but rarely studied in-depth. By investigating the social, psychological, and cultural factors driving musicians’ obsession with acquiring new equipment, the study bridges the gap between consumer behaviour research and the creative process in music. The work is timely as online platforms and marketplaces have transformed how musicians access and purchase gear, intensifying G.A.S. in the digital age. By offering insights into how gear influences identity, creativity, and community within music culture, this research provides value for musicians, educators, and industry professionals seeking to understand this pervasive yet under-researched phenomenon.