What is it about?

This research provides an in-depth review of the literature on case studies as a strategic qualitative research methodology. While case studies have faced criticism for lacking scientific rigor and failing to address generalizability, this research underscores their value when examining complex, real-life processes or activities in great detail. Case studies have been widely used in social sciences, such as sociology, industrial relations, and anthropology, though they are sometimes considered an underutilized approach. This research explores the general concepts, strengths, and limitations of the case study method, noting its theoretical richness and ability to generate data that is contextually and empirically rich. It emphasises the versatility of case studies in creating a more holistic understanding of the subject matter. Based on a study involving four organisations and the researcher’s practical experience, the article details how case studies were conducted, how access to organisations was gained, and how data collection was systematically managed. The research also highlights the use of triangulation employing multiple data collection techniques, including observations and document analysis, which enhances the reliability and validity of findings

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Why is it important?

Conducting case study research offers a comprehensive approach to exploring complex phenomena withinreal-world contexts. As the landscape of research continues to evolve, case studies remain a vital method forgenerating rich, contextualized insights that are often unattainable through other research designs. Byunderstanding the different types of case studies, exploratory, descriptive, and explanatory researchers can selectthe most appropriate methodology for their specific objectives, ensuring that their studies are both relevant andrigorous

Perspectives

The structured process outlined, from defining the research problem to reporting insights, emphasizes theimportance of thorough preparation, including comprehensive literature reviews and careful data collection. As thefield has increasingly embraced technological advancements, the integration of digital tools for data collection andanalysis such as online surveys, data analytics software, and qualitative coding tools has enhanced the efficiencyand depth of case study research. These innovations allow researchers to analyse larger datasets and uncoverpatterns that may have previously gone unnoticed.

Professor. Dr. Sanmugam Annamalah
SEGi University Kota Damansara

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This page is a summary of: The Value of Case Study Research in Practice: A Methodological Review with Practical Insights from Organisational Studies, Journal of Applied Economic Sciences (JAES), November 2024, SCIRES WEB - RITHA Publishing,
DOI: 10.57017/jaes.v19.4(86).11.
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