Foreign Markets Entry Mode Decision for Italian Small and Medium-Sized Enterprises

Fabio Musso, Barbara Francioni
  • International Journal of Business and Management, January 2012, Canadian Center of Science and Education
  • DOI: 10.5539/ijbm.v7n2p3

What is it about?

Using a resource-based view model, this paper examines the main factors influencing Small and Medium-Sized Enterprise (SME) international entry mode selection. In addition, a possible relationship between firms belonging to industrial districts and the entry mode choice has been verified. Data for the analysis of this study were collected interviewing 221 owners/managers of SMEs in Italy. Results showed that entry mode decisions are mainly influenced by firm specific factors. Furthermore, the study does not support the hypothesis of a connection between the firm’s belonging to an industrial district and firms’ behavior in entry mode selection. This study has made it possible to detect by a resource-based perspective the main factors influencing the choice of entry modes.

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The following have contributed to this page: Professor Fabio Musso and Dr Barbara Francioni