What is it about?
This article provides a comprehensive overview of venture capital from the entrepreneur’s point of view, emphasizing how founders can effectively engage with investors across different contexts. It distinguishes among key sources of risk capital—classic venture capitalists, business angels, and corporate venture capitalists—and explains how each brings distinct expectations and support mechanisms. The paper also outlines the three stages of the investment cycle—pre-investment, post-investment, and exit—highlighting the relational and strategic skills entrepreneurs need to succeed at each phase. The paper offers hands-on guidance to help entrepreneurs build productive relationships with venture capitalists. It underscores the importance of identifying compatible investors, structuring fair deals, and maintaining transparent communication after funding. Entrepreneurs are encouraged to cultivate trust, accountability, and respect to prevent misunderstandings and conflicts. Through such relational discipline, founders can maximize value creation, strengthen long-term collaboration, and achieve more effective outcomes across all phases of the venture capital relationship.
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Why is it important?
The article contributes to the literature by deepening understanding of venture capital from the entrepreneur’s perspective, integrating theoretical and practical insights. It highlights that successful financing depends not only on capital access but also on the ability to manage evolving relationships strategically. Entrepreneurs who actively shape communication, expectations, and decision processes throughout the investment cycle are better positioned to sustain trust and adaptability. As such, the paper provides a framework for managing both financial and interpersonal aspects of venture growth. The topic is especially timely as global entrepreneurship and venture investment continue to grow rapidly across industries and geographies. With capital markets becoming more complex and competitive, entrepreneurs face increasing pressure to demonstrate both strategic agility and relational competence when engaging with investors. This article’s insights help founders adapt to shifting funding norms, navigate uncertainty, and build more resilient partnerships that support innovation, long-term sustainability, and shared success in a dynamic entrepreneurial ecosystem.
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This page is a summary of: An Entrepreneur's Guide to the Venture Capital Galaxy, Academy of Management Perspectives, August 2006, The Academy of Management,
DOI: 10.5465/amp.2006.21903483.
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