What is it about?
The value chain management assists the stakeholders to perform value added operations, add value to the product and have better returns from the market. This paper attempts at value chain management practices adopted by the players of the marine fisheries chain in Andhra Pradesh and how much value they are adding to the final fish product. The study has been structured to capture the essence of the processes and flow of the value chain in Marine fisheries. The study is designed in such a way that it addresses various research questions like the basic value chain structure, value added operations in fisheries value chain, cost of each operation along with price increase and finally the final price of the product. In this paper, in order to suggest the suitable value chain, a thorough market research was conducted to study the Value Chain Management practices employed by Fishermen, Middlemen, Retailers, Head loaders and Cycle carrier with respect to fresh fish in the coastal area of the State of Andhra Pradesh, India.
Featured Image
Why is it important?
The study entitled “Value Chain Management in Marine Fisheries: A Case Study of Andhra Pradesh” has been structured to capture the essence of the processes and flow of the value chain in Marine fisheries. The study is designed in such a way that it addresses various research questions like the basic value chain structure, value added operations in fisheries value chain, cost of each operation along with price increase and finally the final price of the product. The specific objectives of the study are: [1] To identify the different Value Chain Actors in marine fisheries sector. [2] To make comprehensive study on various value chain actors, their role in value chain management of fisheries in relation to various markets. [3] To assess various operational costs involved at each stage of fish catch to processing. [4] To suggest the suitable value chains to the key stakeholders of the sector.
Perspectives
- The fishermen practicing intermediary marketing and performing value added operations are getting 68% more returns than non-value added selling. - The fishermen practicing direct marketing to consumer and performing value added operations are getting 67% more returns than non-value added selling. - The fishermen practicing direct marketing to company and performing value added operations are getting 52% more returns than non-value added selling. - The middlemen performing value added operations are getting 64% more returns than non-value added selling. - The middlemen performing value added operations are getting 63% more returns than non-value added selling. - The head loader performing value added operations are getting 63% more returns than non-value added selling. - The cycle carriers performing value added operations are getting 61% more returns than non-value added selling. - The retailers performing value added operations are getting 78% more returns than nonvalue added selling.
Dr V V DEVI PRASAD KOTNI
GITAM University
Read the Original
This page is a summary of: Value Chain Management in Marine Fisheries: A Case Study of Andhra Pradesh, International Journal of Managing Value and Supply Chains, June 2016, Academy and Industry Research Collaboration Center (AIRCC),
DOI: 10.5121/ijmvsc.2016.7202.
You can read the full text:
Contributors
The following have contributed to this page
