All Stories

  1. Retail mix strategies for sustainable retailing: a case study analysis of fashion retail

    Article • International Journal of Systems Assurance Engineering and Management, August 2026, Springer Science + Business Media

    Dr V V DEVI PRASAD KOTNI

  2. Mapping the Intellectual Structure of Retail Service Quality Research: A Bibliometric Analysis and Future Research Agenda

    Article • Indian Journal of Information Sources and Services, June 2026, The Research Publication

    Dr V V DEVI PRASAD KOTNI

  3. Exploring Support Activities of Retail Value Chain That Influence Retail Shoppers’ Behavior: Ordered Probit Model Approach

    Article • Journal of Applied Science Engineering Technology and Education, April 2026, Yayasan Al Ahmar

    Dr V V DEVI PRASAD KOTNI

  4. Thirty Years of Sustainable Marketing Research: Bibliometric Analysis and Mapping the Research Trends in Sustainability Context

    Article • Indian Journal of Information Sources and Services, September 2025, The Research Publication

    Dr V V DEVI PRASAD KOTNI

  5. Green Purchase Intention: Understanding the Role of Environmental Beliefs, Health Consciousness and Perceived Behavioural Control

    Article • Revista Galega de Economía, August 2025, Universidad de Santiago de Compostela

    Dr V V DEVI PRASAD KOTNI

  6. Exploring slow fashion consumer buying behavior in the context of sustainability: a systematic literature review using TCCM approach

    Article • Cogent Business & Management, July 2025, Taylor & Francis

    Dr V V DEVI PRASAD KOTNI

  7. A study of recalled travel behaviours from a consumer deceleration perspective

    Article • Tourism Recreation Research, February 2025, Taylor & Francis

    Dr V V DEVI PRASAD KOTNI

  8. Gen Zs and service robots: examination of contingency effects

    Article • International Journal of Quality and Service Sciences, January 2025, Emerald

    Dr V V DEVI PRASAD KOTNI

  9. Measuring Customer Perception on Promotion of Tourism Destinations Using AR and VR Applications: Model Testing and Validation

    Article • January 2025, Springer Science + Business Media

    Dr V V DEVI PRASAD KOTNI

  10. Impact of Digital Wallets Usage on Digital Banking Experience

    Article • January 2025, Springer Science + Business Media

    Dr V V DEVI PRASAD KOTNI

  11. Exploring the enablers of virtual tourism experiences for Gen Z

    Article • Journal of Advances in Management Research, October 2024, Emerald

    Dr V V DEVI PRASAD KOTNI

  12. Recent Technological Advances in Engineering and Management

    Article • August 2024, Taylor & Francis

    Dr Ashok kumar Palanisamy , Dr V V DEVI PRASAD KOTNI

  13. The orientation of Gen Zs towards metaverse tourism

    Article • Journal of Destination Marketing & Management, June 2024, Elsevier

    Dr V V DEVI PRASAD KOTNI

  14. E-Wallet Literacy Scale Development and Validation

    Article • Indian Journal of Finance, January 2024, Associated Management Consultants, PVT., Ltd.

    Dr V V DEVI PRASAD KOTNI

  15. Bibliometric Analysis on Digital Wallets

    Article • December 2023, IGI Global

    Dr V V DEVI PRASAD KOTNI

  16. A Decade of Sustainable FinTech Research

    Article • September 2023, IGI Global

    Dr V V DEVI PRASAD KOTNI

  17. Model Testing and Validation of Factors Affecting Wellbeing of Retail Salesforce: Harnessing Machine Learning for Wireless Channel Prediction in Retail Environments

    Article • September 2023, Institute of Electrical & Electronics Engineers (IEEE)

    Dr V V DEVI PRASAD KOTNI

  18. Antecedents of employee engagement: moderating role of age

    Article • International Journal of Work Innovation, January 2023, Inderscience Publishers

    Dr V V DEVI PRASAD KOTNI

  19. Student Satisfaction Towards Online Education eEduQual Model Development and Validation

    Article • January 2023, Elsevier

    Dr V V DEVI PRASAD KOTNI

  20. Machine Learning for the Manufacturing of Digital Marketing Techniques and Its Impact on Health Care System

    Article • June 2022, Springer Science + Business Media

    Dr V V DEVI PRASAD KOTNI, Prabhakara Rao Kapula

  21. An integrated artificial intelligence framework for knowledge production and B2B marketing rational analysis for enhancing business performance

    Article • Materials Today Proceedings, January 2022, Elsevier

    Dr V V DEVI PRASAD KOTNI

  22. Value Chain Operations Performed in Marketing of Marine Fisheries

    Article • Prabandhan Indian Journal of Management, October 2019, Associated Management Consultants, PVT., Ltd.

    Dr V V DEVI PRASAD KOTNI

  23. Factors Influencing Online Shopping Behaviour: A Study of Visakhapatnam Virtual Market

    Article • SSRN Electronic Journal, January 2019, Elsevier

    Dr V V DEVI PRASAD KOTNI

  24. VALUE CHAIN MANAGEMENT MODEL FOR RETAILING OF MARINE FISH

    Article • Indian Journal of Marketing, December 2018, Associated Management Consultants, PVT., Ltd.

    Dr V V DEVI PRASAD KOTNI

  25. Paradigm Shift from Attracting Footfalls for Retail Store to Getting Hits for E-stores

    Article • Global Business Review, July 2017, SAGE Publications

    Dr V V DEVI PRASAD KOTNI

  26. VALUE CHAIN MANAGEMENT IN MARINE FISHERIES: A CASE STUDY OF ANDHRA PRADESH

    Article • International Journal of Managing Value and Supply Chains, June 2016, Academy and Industry Research Collaboration Center (AIRCC)

    Dr V V DEVI PRASAD KOTNI

  27. A Study on Attributes of Customer Patronage toward Choosing a Fast Food Retail Outlet

    Article • Jindal Journal of Business Research, June 2015, SAGE Publications

    Dr V V DEVI PRASAD KOTNI

  28. An Empirical Study on the Identification of Salesforce Engagement Drivers: A Study of Selected Retail Outlets in Visakhapatnam

    Article • Prabandhan Indian Journal of Management, July 2014, Associated Management Consultants, PVT., Ltd.

    Dr V V DEVI PRASAD KOTNI, Dr Venkateswarlu Karumuri

  29. Perception of Retailers towards Marketing Mix Strategies in Soft Drink Market in Visakhapatnam

    Article • Indian Journal of Marketing, June 2014, Associated Management Consultants, PVT., Ltd.

    Dr V V DEVI PRASAD KOTNI