What is it about?
A gender-specific analysis to assess service quality in fitness centers
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Why is it important?
The assessment of service quality and customer satisfaction in the fitness industry has been a central focus for both researchers and practitioners, particularly in efforts to retain and attract new users. However, limited attention has been given to the evaluation of gender differences in perceptions of fitness centers.
Perspectives
Both male and female members consider equipment-related factors along with service value, as the most critical quality indicators. Significant gender differences emerge in areas such as instructor-related factors, pricing, equipment location, and waiting time to begin exercises.
Professor Andre Luis Policani Freitas
Universidade Estadual do Norte Fluminense Darcy Ribeiro - UENF
Read the Original
This page is a summary of: Assessing fitness centers service quality: Gender-specific insights from Importance-Satisfaction Analysis, Motriz Revista de Educação Física, December 2025, UNESP - Universidade Estadual Paulista,
DOI: 10.5016/s1980-6574e10248810.
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