What is it about?
The Political Economy of City Branding (2014) discusses internationally-oriented city branding from the perspective of post-industrial cities. It shows how global city rankings on various post-industrial sectors create an aggregate image of cities, thus creating a proto-brands of cities, which should be taken into account in cities' economic development policy.
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Why is it important?
The book is important because of increased global competition between cities, and because of increased importance of symbolic aspect of the economy. The book discusses thus topics that public managers and the staff of urban development agencies should be aware of.
Perspectives
This book focussed on global urban hierarchy and asymmetry, city attraction hypothesis, city branding and global city rankings in the context of urban economic development. I continued this discussion in my book on New Urban Management (2015). Both of these books discuss topics that I teach in my advanced course on International Governance Relations of Local and Regional Governments at the University of Tampere.
Dr Ari-Veikko Anttiroiko
Tampereen yliopisto
Read the Original
This page is a summary of: The Political Economy of City Branding, February 2014, Taylor & Francis,
DOI: 10.4324/9780203782187.
You can read the full text:
Resources
The Political Economy of City Branding
A brief introduction to The Political Economy of City Branding in a blog.
City Brands - Dealing with a Lack of Control
A mini-article in Tronvig Group's blog.
What's the Use of City Rankings?
A mini-article in blogspot.
Interview: Ari-Veikko Anttiroiko on City Branding
Interview by The Place Brand Observer
Contributors
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