What is it about?

The best place to obtain our work in this area is the ResearchGate link: https://goo.gl/98xceE ... This (and related) articles zero-in on what happens to choice-making as we move from micro to macro levels.

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Why is it important?

In the great social-psychological hubbub of choice-making, the stark political-economic reality that shape choice options -- in the first place -- are often forgotten. This paper jolts us back to some core systemic realities.


As issues of fossil energy supplies and pollution, and of dangerous climate change, confront us, it is useful to visit this robust framework to get our conceptual grip on not only how choices are made but also on how choice options are formed.

Dr Nikhilesh Dholakia
University of Rhode Island

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This page is a summary of: Consumption Patterns and Trends, January 2011, SAGE Publications, DOI: 10.4135/9781412994248.n131.
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