What is it about?

This study explains the application of Self-Directed Learning in adopting to SSTs

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Why is it important?

learning to use SSTs is mainly backed by self-directed . Thus, this study understands how customer self-directed Learning influence on the use of SSTs

Perspectives

I hope this article would be interesting to understand how individuals' self-learning cause to adoption of SSTs

Badra Galdolage
University of Sri Jayewardenepura

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This page is a summary of: Do It Yourself: Customer Self-Directed Learning in Self-Service Technologies, Sri Lanka Journal of Management Studies, December 2020, Sri Lanka Journals Online (SLJOL),
DOI: 10.4038/sljms.v2i2.38.
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