The Decision-Making Process in International Business Strategies

Fabio Musso, Barbara Francioni
  • International Journal of Applied Behavioral Economics, January 2013, IGI Global
  • DOI: 10.4018/ijabe.2013040101

What is it about?

This paper investigates the relationship between the contextual factors related to the firm’s decision-maker and the process of international strategic decision-making. The analysis has been conducted focusing on small and medium-sized enterprises (SME). Data for the research came from 111 usable responses to a survey on a sample of SME decision-makers in international field. The results of regression analysis indicate that the context variables, both internal and external, exerted more influence on international strategic decision making process than the decision-maker personality characteristics.

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The following have contributed to this page: Professor Fabio Musso and Dr Barbara Francioni