Pioneering book on M-commerce... an Introductory chapter
What is it about?
The work on this book and its various chapters started when Morten Rask, during his doctoral days, was a visiting scholar at the University of Rhode Island, working with Ruby Roy Dholakia and Nikhilesh Dholakia.
Why is it important?
This cross-Atlantic collaboration produced one of the first collection of papers on how mobile technology was transforming electronic commerce.
The following have contributed to this page: Dr Nikhilesh Dholakia