What is it about?

The work on this book and its various chapters started when Morten Rask, during his doctoral days, was a visiting scholar at the University of Rhode Island, working with Ruby Roy Dholakia and Nikhilesh Dholakia.

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Why is it important?

This cross-Atlantic collaboration produced one of the first collection of papers on how mobile technology was transforming electronic commerce.

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This page is a summary of: It's an M-World After All, IGI Global, DOI: 10.4018/978-1-59904-939-7.ch256.
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