It's an M-World After All

  • Lessons from Global Patterns of Mobile Commerce
  • Nikhilesh Dholakia, Morten Rask, Ruby Roy Dholakia
  • IGI Global
  • DOI: 10.4018/978-1-59904-939-7.ch256

Pioneering book on M-commerce... an Introductory chapter

What is it about?

The work on this book and its various chapters started when Morten Rask, during his doctoral days, was a visiting scholar at the University of Rhode Island, working with Ruby Roy Dholakia and Nikhilesh Dholakia.

Why is it important?

This cross-Atlantic collaboration produced one of the first collection of papers on how mobile technology was transforming electronic commerce.

Read Publication

http://dx.doi.org/10.4018/978-1-59904-939-7.ch256

The following have contributed to this page: Dr Nikhilesh Dholakia