B2C Failures

  • Toward an Innovation Theory Framework
  • A. Dholakia Pandya
  • IGI Global
  • DOI: 10.4018/978-1-59904-105-6.ch010

Dotcom Internet Tech Crash... a new explanatory lens

What is it about?

Using the product and services innovation failures literature, this paper develops a framework to help understand why so many Internet-based business-to-consumer (B2C) “dotcom” companies failed to fulfill their initial promise. Viewed collectively, B2C dot.com crashes constitute an initial wave of failure of an entirely new class of technology-driven services. The failing dotcom firms never managed to develop sensible business strategies for such new services.

Why is it important?

In March 2015, about 15 years after the dotcom crash, the Nasdaq tech stock index crossed the 5000 mark again - gingerly and with some furtive look back to the year 2000. The current period is a good time to revisit the classic dotcom crash analyses offered by Anil Pandya and Nikhilesh Dholakia.

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The following have contributed to this page: Dr Nikhilesh Dholakia