What is it about?

Using the product and services innovation failures literature, this paper develops a framework to help understand why so many Internet-based business-to-consumer (B2C) “dotcom” companies failed to fulfill their initial promise. Viewed collectively, B2C dot.com crashes constitute an initial wave of failure of an entirely new class of technology-driven services. The failing dotcom firms never managed to develop sensible business strategies for such new services.

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Why is it important?

In March 2015, about 15 years after the dotcom crash, the Nasdaq tech stock index crossed the 5000 mark again - gingerly and with some furtive look back to the year 2000. The current period is a good time to revisit the classic dotcom crash analyses offered by Anil Pandya and Nikhilesh Dholakia.

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This page is a summary of: B2C Failures, IGI Global, DOI: 10.4018/978-1-59904-105-6.ch010.
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