What is it about?
This chapter explores how affluent consumers are shifting towards slow fashion, focusing on ethical, sustainable, and mindful purchasing habits. It examines the motivations, challenges, and future trends of slow fashion in wealthy markets.
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Why is it important?
As environmental and social concerns grow, understanding how affluent consumers drive the slow fashion movement is crucial. Their purchasing power influences industry practices, promoting sustainability and ethical production, which can reshape the future of fashion.
Perspectives
Consumer Behavior: Affluent consumers prioritize quality, craftsmanship, and ethical practices, shaping slow fashion trends. Industry Impact: Luxury brands are adopting sustainable practices to meet consumer demands for transparency and eco-friendly products. Challenges: High costs and cultural norms around fast fashion pose barriers to widespread adoption. Future Trends: Innovations like circular fashion and blockchain technology are expected to play a key role in the evolution of slow fashion.
Dr. Vijaya Kittu Manda
BEST Innovation University
Read the Original
This page is a summary of: Discovering the Patterns of Slow Fashion Consumption in the Rich Market, January 2025, IGI Global,
DOI: 10.4018/979-8-3693-9959-0.ch007.
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