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This page is a summary of: Análise do valor do cliente (lifetime value): um estudo ambientado em uma operadora de planos de saúde, BASE - Revista de Administração e Contabilidade da Unisinos, June 2010, UNISINOS - Universidade do Vale do Rio Dos Sinos, DOI: 10.4013/base.2010.72.04.
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