What is it about?
Can we really analyze a merchant website like a store?
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Why is it important?
This article provides executives and managers an evaluation grid to analyze, compare and control the information delivered by their online store and their stores to attract and retain customers.
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This page is a summary of: Comparer l'image des magasins avec celle de la boutique en ligne, Gestion, January 2013, CAIRN,
DOI: 10.3917/riges.382.0039.
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