All Stories

  1. A more comprehensive definition of fintechs, more in line with the perception of their founders.

    Article • Management & Avenir, April 2023, CAIRN

    Christophe BEZES

  2. Overall satisfaction formation across channels: an empirical study

    Article • International Journal of Retail & Distribution Management, March 2022, Emerald

    Christophe BEZES

  3. Stratégies d’acquisition des GAFAM : derrière le contrôle des technologies, celui des corps. Une analyse inspirée par Michel Foucault

    Article • Management & Avenir, October 2021, CAIRN

    Christophe BEZES

  4. Quand l’expérientiel en luxe se construit sur Instagram : synergie ou bataille entre marques et directeurs artistiques ?

    Article • Management & Avenir, June 2021, CAIRN

    Christophe BEZES

  5. At the source of integrated interactions across channels

    Article • International Journal of Retail & Distribution Management, March 2021, Emerald

    Christophe BEZES

  6. What kind of in-store smart retailing for an omnichannel real-life experience?

    Article • Recherche et Applications en Marketing (English Edition), November 2018, SAGE Publications

    Christophe BEZES

  7. Quel smart retailing en magasin pour quelle expérience omnicanal vécue ?

    Article • Recherche et Applications en Marketing (French Edition), August 2018, SAGE Publications

    Christophe BEZES

  8. brand extension, congruence, fit, literal similarity, relational similarity

    Article • Recherche et Applications en Marketing (English Edition), March 2017, SAGE Publications

    Christophe BEZES

  9. Extensions de marques, congruence, fit, similarité littérale, similarité relationnelle

    Article • Recherche et Applications en Marketing (French Edition), July 2016, SAGE Publications

    Christophe BEZES

  10. Perceived risk, Store, Website, Channel purchase attitude, Multichannel shoppers

    Article • International Journal of Retail & Distribution Management, March 2016, Emerald

    Christophe BEZES

  11. Multichannel Retailing; Elaboration Likelihood Model; Store Image; Website Image Price

    Article • Journal of Applied Business Research (JABR), July 2015, Clute Institute

    Christophe BEZES

  12. Definition and psychometric validation of a measurement index common to website and store images

    Article • Journal of Business Research, December 2014, Elsevier

    Christophe BEZES

  13. Cahier : Multicanal et cross-canal : une transformation managériale et sociétale

    Article • Management & Avenir, January 2014, CAIRN

    Christophe BEZES

  14. Effect of channel congruence on a retailer’s image

    Article • International Journal of Retail & Distribution Management, March 2013, Emerald

    Christophe BEZES

  15. Store image: definition, effects, measurement and research avenues

    Article • Management & Avenir, January 2013, CAIRN

    Christophe BEZES

  16. Comparing store image with online store image

    Article • Gestion, January 2013, CAIRN

    Christophe BEZES

  17. An empirical comparison of the profile of single-channel and multichannel buyers

    Article • Management & Avenir, January 2012, CAIRN

    Christophe BEZES

  18. Differentiation factors for merchant websites

    Article • Management & Avenir, January 2012, CAIRN

    Christophe BEZES

  19. Perceived congruence of stores and website: effects on purchase channel choice. The case of Fnac

    Article • Vie & sciences de l entreprise, January 2012, CAIRN

    Christophe BEZES

  20. Types of perceived risks and risk relievers in e-commerce

    Article • Management & Avenir, January 2011, CAIRN

    Christophe BEZES

  21. Facebook, un nouvel outil de campagne : Analyse des réseaux sociaux et marketing politique

    Article • La Revue des Sciences de Gestion Direction et Gestion, January 2010, CAIRN

    Christophe BEZES