All Stories

  1. Small independent retailers: digitalize or disappear? An empirical study based on dynamic capabilities
  2. A more comprehensive definition of fintechs, more in line with the perception of their founders.
  3. Overall satisfaction formation across channels: an empirical study
  4. Stratégies d’acquisition des GAFAM : derrière le contrôle des technologies, celui des corps. Une analyse inspirée par Michel Foucault
  5. Quand l’expérientiel en luxe se construit sur Instagram : synergie ou bataille entre marques et directeurs artistiques ?
  6. At the source of integrated interactions across channels
  7. What kind of in-store smart retailing for an omnichannel real-life experience?
  8. Quel smart retailing en magasin pour quelle expérience omnicanal vécue ?
  9. brand extension, congruence, fit, literal similarity, relational similarity
  10. Extensions de marques, congruence, fit, similarité littérale, similarité relationnelle
  11. Perceived risk, Store, Website, Channel purchase attitude, Multichannel shoppers
  12. Multichannel Retailing; Elaboration Likelihood Model; Store Image; Website Image Price
  13. Definition and psychometric validation of a measurement index common to website and store images
  14. Cahier : Multicanal et cross-canal : une transformation managériale et sociétale
  15. Effect of channel congruence on a retailer’s image
  16. Store image: definition, effects, measurement and research avenues
  17. Comparing store image with online store image
  18. An empirical comparison of the profile of single-channel and multichannel buyers
  19. Differentiation factors for merchant websites
  20. Perceived congruence of stores and website: effects on purchase channel choice. The case of Fnac
  21. Types of perceived risks and risk relievers in e-commerce
  22. Facebook, un nouvel outil de campagne : Analyse des réseaux sociaux et marketing politique