Christophe BEZES
Istec Business School
Professor, Business & Management
France
My Publications
What kind of in-store smart retailing for an omnichannel real-life experience?
Recherche et Applications en Marketing (English Edition)
November 2018
Quel smart retailing en magasin pour quelle expérience omnicanal vécue ?
Recherche et Applications en Marketing (French Edition)
August 2018
brand extension, congruence, fit, literal similarity, relational similarity
Recherche et Applications en Marketing (English Edition)
March 2017
Extensions de marques, congruence, fit, similarité littérale, similarité relationnelle
Recherche et Applications en Marketing (French Edition)
July 2016
Perceived risk, Store, Website, Channel purchase attitude, Multichannel shoppers
International Journal of Retail & Distribution Management
March 2016
Multichannel Retailing; Elaboration Likelihood Model; Store Image; Website Image Price
Journal of Applied Business Research (JABR)
July 2015
Definition and psychometric validation of a measurement index common to website and sto...
Journal of Business Research
December 2014
Cahier : Multicanal et cross-canal : une transformation managériale et sociétale
Management & Avenir
January 2014
Effect of channel congruence on a retailer’s image
International Journal of Retail & Distribution Management
March 2013
Store image: definition, effects, measurement and research avenues
Management & Avenir
January 2013
Comparing store image with online store image
Gestion
January 2013
An empirical comparison of the profile of single-channel and multichannel buyers
Management & Avenir
January 2012
Differentiation factors for merchant websites
Management & Avenir
January 2012
Perceived congruence of stores and website: effects on purchase channel choice. The cas...
Vie & sciences de l entreprise
January 2012
Types of perceived risks and risk relievers in e-commerce
Management & Avenir
January 2011
