The cycle of customer value: a model integrating customer and firm perspectives

Silvia Martelo-Landroguez, Carmen Barroso-Castro, Gabriel Cepeda
  • Journal of Business Economics and Management, December 2014, Vilnius Gediminas Technical University
  • DOI: 10.3846/16111699.2013.770788

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The following have contributed to this page: Dr Gabriel Cepeda