What is it about?

Tony Fernandes, owner of AirAsia, had a round of meetings with the Tata Sons management in India. The Tata’s proposed a fundamental change on how the joint venture would operate in India. Because Air Asia India is facing crisis.

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Why is it important?

Fernandes was not comfortable with the idea. Tony’s style is always to have full control. This situation coupled with the present political dispensation of India’s unfriendly attitudes with a Malaysian entrepreneur, Tony Fernandes, turned out to become a major concern in the board room that needs attention.


The chief of the Air Asia knew he was facing an economic downturn and the high competition, particularly for his AirAsia-X business. Major rivals of AirAsia-X in the region were Singapore Tiger Airways, Cebu Pacific Air of the Philippines and a global competitor was EasyJet in Europe had just launched aggressive campaigns and promotions which would affect its long-haul business. He was certain that the company would achieve his dream to spread its wings all over the world. However, he realized that the company’s operating costs and competition with other airliners that joined the club of no-frills airlines based on a national and international level presently had escalated the cash flow problem and covid-19 has devastated Air Asia's already recovery plan, has been discussed in this case study.

Research Professor Dr. Khaliq Ahmad
Putra Business School-UPM-Malaysia

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This page is a summary of: Air Asia: From Regional to Global, International Journal of Business and Management Research, January 2021, FOREX Publication, DOI: 10.37391/ijbmr.090101.
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