ORGANIZATIONAL AMBIDEXTERITY IN TOURISM RESEARCH
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What is it about?
This study offers not only the first comprehensive analysis of the use of the ambidexterity concept but also a rationale for why it should be more widely used in travel, tourism, hospitality, leisure, and event research.
Why is it important?
The results show that (1) ambidexterity is scarcely used by researchers, (2) most papers are based on empirical data, and (3) all empirical studies were done either in Europe or in Asia. Moreover, scholars have focused on three main outcomes: sustainability, human resources performance, and market performance.
The following have contributed to this page: Fevzi Okumus, Hugues SERAPHIN, and Tan Vo Thanh