Organizational Ambidexterity in Tourism Research: A Systematic Review

  • Tan Vo Thanh, Hugues Seraphin, Fevzi Okumus, Mehmet Ali Koseoglu
  • Tourism Analysis, March 2020, Cognizant Communication Corporation
  • DOI: 10.3727/108354220x15758301241701


Photo by Raul Taciu on Unsplash

Photo by Raul Taciu on Unsplash

What is it about?

This study offers not only the first comprehensive analysis of the use of the ambidexterity concept but also a rationale for why it should be more widely used in travel, tourism, hospitality, leisure, and event research.

Why is it important?

The results show that (1) ambidexterity is scarcely used by researchers, (2) most papers are based on empirical data, and (3) all empirical studies were done either in Europe or in Asia. Moreover, scholars have focused on three main outcomes: sustainability, human resources performance, and market performance.


Tan Vo Thanh
La Rochelle Business School - Excelia Group

Writing this article was a great pleasure as it has co-authors with whom I have had long standing collaborations. This article opens new avenues of research collaboration.

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The following have contributed to this page: Fevzi Okumus, Hugues SERAPHIN, and Tan Vo Thanh

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