What is it about?
This study offers not only the first comprehensive analysis of the use of the ambidexterity concept but also a rationale for why it should be more widely used in travel, tourism, hospitality, leisure, and event research.
Photo by Raul Taciu on Unsplash
Why is it important?
The results show that (1) ambidexterity is scarcely used by researchers, (2) most papers are based on empirical data, and (3) all empirical studies were done either in Europe or in Asia. Moreover, scholars have focused on three main outcomes: sustainability, human resources performance, and market performance.
Read the Original
This page is a summary of: Organizational Ambidexterity in Tourism Research: A Systematic Review, Tourism Analysis, March 2020, Cognizant Communication Corporation, DOI: 10.3727/108354220x15758301241701.
You can read the full text:
The following have contributed to this page