What is it about?
The article investigates Croatian consumers' preferences and willingness to pay for fresh Black Slavonian pig meat. It employs a survey and a hypothetical choice experiment to analyze how various attributes and information influence consumer decisions regarding fresh pork ham. Factors such as labelling with geographical and production details are examined to determine their impact on consumer choices.
Featured Image
Photo by Sergey Kotenev on Unsplash
Why is it important?
Understanding consumer preferences for speciality meat with a Geographical Indication label is crucial for food industry producers and policymakers. It helps them tailor their marketing strategies, production methods, and labelling practices to effectively meet consumer demands. Additionally, it contributes to promoting local food products and preserving cultural heritage associated with specific breeds and regions.
Perspectives
The findings of this study emphasize the significance of transparent labelling and providing consumers with information about the origin and production process of fresh pork products. Producers can use this information to differentiate their products in the market and potentially increase consumer trust and willingness to pay premium prices for high-quality, locally sourced meat. Policymakers can also use these insights to develop regulations that support the promotion and protection of traditional and locally produced food products.
Professor Maurizio Canavari
Universita degli Studi di Bologna
Read the Original
This page is a summary of: Consumers’ Preference for the Consumption of the Fresh Black Slavonian Pig’s Meat, Foods, March 2023, MDPI AG,
DOI: 10.3390/foods12061255.
You can read the full text:
Contributors
The following have contributed to this page
