Is Binge Drinking Prevalent in Greece after the Emergence of the Economic Crisis? Assessment of This Idea Using the Theory of Planned Behavior

  • George Vlontzos, Marie Duquenne, Spyros Niavis
  • Beverages, January 2017, MDPI AG
  • DOI: 10.3390/beverages3010003

Evaluation of Bindge drinking during the economic crisis in Greece

What is it about?

This paper aims to evaluate the impact of the ongoing economic crisis in Greece on alcohol consumption and alcoholism. For this reason, the Theory of Planned Behaviour is being applied by using a sample of nearly 900 questionnaires. The questionnaire consists of parts trying to identify the attitude of the interviewees towards alcohol, their subjective norms of social environment, and the perceived behavioural control. This research has been implemented on a national level. The most important finding is the considerable difference on alcohol consumption compared with other countries faced similar negative economic situations. Drinking is considered as a source of pleasure and socializing. The participants' perception is that family environment and friends are not considering drinking as a non-desirable way of entertainment. As one of the major results of the survey, is that drinking is not driven by a necessity to overcome problems related to it, which is the main difference with previous studies in others countries, like Argentina, Russia, USA etc.

Why is it important?

The present study attempts to assess the rational of drinking habits in a country under pressure (Greece) for a long period. It is proposed to evaluate the alcohol behaviour of Greek citizens by implementing the Theory of Planned Behaviour (TPB). This assessment is based on a field survey with a representative sample of 900 consumers. Based on the TPB, the objective of the study is to develop a comprehensive analysis of alcohol behaviour in Greece during the recent economic crisis and to test the strength of the relationship between the behavioural constructs and alcohol consumption.

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The following have contributed to this page: Dr Marie-Noelle Duquenne - NTYKEN