What is it about?
Designs that evoke fun and surprise had been successful in driving uncommon positive behavior. Products and services can elicit strong affective responses that can be harnessed for specific purposes such as increasing consumption. Affective design (AD) can be used to address contemporary issues related to consumption, waste management, and compliance.
Photo by Ruffa Jane Reyes on Unsplash
Why is it important?
The integration of affect in design is a strategy that can be used to prompt behavior beneficial to society and the environment.
Read the Original
This page is a summary of: Hidden power of affective products and environments, Work, October 2022, IOS Press, DOI: 10.3233/wor-211187.
You can read the full text:
The following have contributed to this page