What is it about?

Surveys prove that Indonesian people view digital health services as providing benefits to society. However, this perception does not match the factual implementation of the use of digital health services in Indonesia. Drug sales through the e-pharmaceutical channel were only $0.42 billion compared to a national total of $12 billion. the low level of user trust in the quality, privacy and security of online transaction systems is an obstacle

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Why is it important?

The theory of planned behavior or TPB [36,37] and the theory of acceptance model or TAM [38] can be adopted with some extended variables to enrich the research. Trust can become an intervening variable and an antecedent of attitudes that lead to the emergence of intention to use (based on TAM) or purchase intention (based on TPB). Decomposition of the problem through factor analysis can assist in finding appropriate solving strategies. Perceived risk as another independent variable, especially if the research object is not risk-free, such as health products and services, is also recommended to add. When consumers hold a high perceived risk, the likelihood of using or purchasing a particular product is lower [39]. Hence, this variable may provide a better explanation than the perceived value regarding a less-popular use of digital health services in Indonesia


Digitization in the healthcare industry is inevitable. E-pharmacy is a means of providing medicine services that can reach remote areas so that equitable health services can be realized. E-pharmacy should be able to provide safe, cheap and affordable medicines for people at all levels.

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This page is a summary of: Perception study of perceived value and social influence of digital health services in Indonesia, International Journal of Risk & Safety in Medicine, December 2023, IOS Press,
DOI: 10.3233/jrs-220058.
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